A model home is one of the most important components of a builder's marketing plan. It is where you show potential buyers the quality of your homes and show why their lifestyle will be better by buying one of your homes. A successful model home needs to be memorable, and merchandised in a way that it will be remembered more than all of the other homes that the potential buyers visit.
Our new Lifestylist® website has an article on how we made a model home very memorable by playing up interesting museums in the area. The next time you walk through your model homes, see if they are memorable enough for potential buyers to chose your home over the competition.
